A Custom Free Standing PowerMast for Agra Industries: Case Study

Since our founding in 1993, ReechCraft has set itself apart with innovative products and first-rate services. We pride ourselves on our ability to respond to the market with our durable product solutions. Today, we are eager to tell you how ReechCraft built a custom PowerMast for a Wisconsin agribusiness company. 


Custom Free Standing PowerMast for Agra Industries: Case Study

Agra Industries builds bulk grain storage and handling solutions. Before seeking out a solution from ReechCraft, they had been using a costly and complicated option: a basket on a crane that lifted workers in order to assemble the storage bins. Agra Industries only had one crane and there was no potential for division of labor when it came to building the storage bins. This caused efficiency issues due to extra employee downtime and crane access limitations. OSHA raised concerns about the safety of the basket and crane, since it couldn't be operated safely during less-than-ideal or windy weather. In addition, unexpected poor weather would often delay jobs.

The company tried substituting with scaffolding, but this came with its own complications. The scaffolding had to be set up, then disassembled and reassembled, for every area that needed welding. Starting the entire process over in each section was time-consuming. Next, the company tried vertical lifts, but none met the necessary height requirements for the welding jobs. Alternative vertical machines were too expensive and too heavy for use.

After exhausting the most common access solutions, Agra Industries was unable to find an option that fully addressed the problems that they needed solved in order to increase productivity and effectively use their employees' time.


Agra Industries used the PowerMast to address each of their previous access methods' problems. The PowerMast immediately improved the safety of the workers and the jobsite. Welders were working at an ergonomically-correct height, increasing efficiency while simultaneously meeting OSHA guidelines.

The PowerMast scaled perfectly to each specific job and transported easily from one work section to another. Without having to disassemble and reassemble their equipment at every welding section, Agra Industries' workers covered more distances and performed more work at different height intervals and setup locations. Employees could also work in multiple sections simultaneously instead of one section at a time. The PowerMast is steady in windy weather, and as a result, the company can more effectively schedule and utilize their crews with no job delays.



By using the PowerMast instead of cranes or large machines, the company saves time and money. Agra Industries has already seen positive benefits in their business because of this increased efficiency, selling more jobs due to quicker completion time.

Purchasing Supervisor at Agra Industries, Mark Robinson, had this to say about the PowerMast: “The PowerMast saved Agra Industries’ time and helped the company become more efficient by helping with time constraints and scheduling.”


Contact ReechCraft for all your project needs. Whether you are interested in one of our current products or are needing something completely custom, we can provide a solution to your access problem. 

If you have questions, want to place an order or would like additional information about products or our dealer program, call us at 1-888-600-6160 or visit our website. And stay tuned to learn more about quality access products from ReechCraft.

Visit ReechCraft at Booth #409 at SAIA in Chicago | July 9-12, 2018

ReechCraft is excited to announce that we are bringing our innovative, lightweight and portable access products to the Scaffold & Access Industry Association's 2018 Convention & Expo in Chicago on July 9-12, 2018. Visit us at Booth #409 and experience our PowerLift in action! Stop by, chat with us and see for yourself how our equipment has increased productivity and efficiency while remaining extremely portable.

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Here's what some of our customers have to say about PowerLift:

From Rory with Kangaroo Electrical"It's mind blowing how simple and easy the PowerLift is. As an electrician constantly working at height, this has allowed me to literally do more jobs in a week. I have cut down on scissor lift hire ten fold and I am taking on more work, which ultimately means more money in my pocket."

From Brett with Munro Group: "An amazing piece of machinery that we have integrated into our business. We use the Powerlift across our entire portfolio for a myriad of applications. The Powerlift's portability and ease of operation has ultimately saved us time and money. The constant battles that we and many other businesses face with working at height have just been made a hell of a lot easier."

From Phil with Decor Blinds Australia: "Well done ReechCraft, the PowerLift has proven to be an affordable, practical and safe tool for our business. We are accessing areas that would previously have cost us a considerable amount of money hiring either scissor lifts or static scaffolding in order to complete a job that can take ten minutes. As a lot of our work is at height, we have found the PowerLift to be incredible"

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If you have questions, want to place an order or would like additional information about products or our dealer program, call us at 1-888-600-6160 or visit our website.

We look forward to seeing you at the SAIA Expo in Chicago!